SEPHORA

A global

celebration

of beauty

Sephora continued the international rollout of

SEPHORiA , its iconic event devoted exclusively to

beauty . The global celebration , which began with a

first stop in Shanghai , returned to Paris for the third

time in the fall of 2025 . This edition spotlighted crea -

tivity , joy and discovery . In every city it visits , SEPHORiA

unveils a unique program and local activation events .

It invites participants to explore the best of beauty

and the latest trends through a cutting - edge selection

of products and experiences curated by Sephora .

In 2025 , SEPHORiA expanded the experience even

further , introducing new , ever more immersive dimen -

sions . Attendees were encouraged to express their

creativity , exchange ideas and connect . They discovered

an array of innovative new stands showcasing partner

brands , along with exceptional masterclasses led by

brand founders and beauty experts . Makeup , skincare ,

fragrances haircare and Sephora Collection products

all combined to create an inspiring atmosphere that

celebrates self expression The Maison also took the

opportunity to spotlight its Clean and Planet Aware

at Sephora initiatives at the event

After Shanghai Paris Milan and Dubai SEPHORiA will

continue its global tour in 2026 uniting more beauty

lovers around the world