TAG HEUER

Formula 1 :

Back in pole position

The TAG Heuer Formula 1 has made a stylish comeback

with nine bold new combinations that embody speed ,

style and the Maison ’ s unstoppable heritage . This

launch revives a 1980s icon and cements TAG Heuer ’ s

presence in watchmaking inspired by auto racing .

For the first time in the TAG Heuer Formula 1 line , each

model is equipped with the Solargraph movement .

Acclaimed for being powered by the sun – a limitless

energy source – the watch ’ s battery recharges through

both natural and artificial light .

Another significant upgrade underscoring the Maison ’ s

commitment to innovation is the introduction of

TH - Polylight , a new material that is lightweight , durable ,

and allows for an endless range of colors and optimal

ergonomics . The redesigned emblematic two - direc -

tion dial is also crafted in TH - Polylight . The ergonomic

enhancements make these watches exceptionally

comfortable while preserving the bold , instantly

recognizable spirit of the TAG Heuer Formula 1 .

With the Maison ’ s return as Official Timekeeper of

Formula 1 the moment was ideal to inject fresh energy

into this legendary collection