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LVMH 2025 • Mission and values

The values of a deeply

committed Group

BEING CREATIVE AND INNOVATIVE

Creativity and innovation are part of LVMH ’ s DNA , and have always

been the keys to our Maisons ’ success and the basis of their solid

reputations . These fundamental values of creativity and innovation are

pursued in tandem by our Group ’ s Maisons as they focus on achieving

the ideal balance between continually renewing their offer while

resolutely looking to the future , always respecting their unique heritage .

DELIVERING EXCELLENCE

Within the Group , quality can never be compromised . Because the

Maisons embody everything that is most noble and accomplished in

the world of fine craftsmanship , they pay extremely close attention to

detail and strive for perfection : from products to services , it is in this

quest for excellence that the Group differentiates itself .

CULTIVATING AN ENTREPRENEURIAL SPIRIT

The Group ’ s agile , decentralized structure fosters efficiency and

responsiveness . It encourages individuals to take initiative by giving

everyone a significant level of responsibility . The entrepreneurial spirit

promoted by the Group makes risk - taking easier and encourages

perseverance . It requires a pragmatic approach and the ability to

motivate staff to achieve ambitious goals .

TAKING ACTION TO MAKE A DIFFERENCE

Every action taken by the Group and its employees reflects our

commitment to ethics , corporate social responsibility and respect for

the environment . This commitment drives our Maisons ’ performance

and ensures their longevity . Firmly convinced that truly desirable

products can only come from sustainable businesses , we are

committed to ensuring that our products and the way they are made

have a positive impact on our entire ecosystem and the places we

operate and that our Group is actively working to build a better future

for our planet