ACQUA DI PARMA

110 years of the Italian

art of living

In 1916 , Baron Carlo Magnani – an elegant connoisseur

and independent thinker – founded Acqua di Parma

and created its iconic Colonia as an alternative to the

opulent fragrances of the time . Since then , the Maison

has embodied Italy ’ s arte di vivere , celebrating its her -

itage and rich natural , cultural and artistic diversity .

Acqua di Parma takes pride in its craftsmanship , with

each element produced by the best artisans , celebrat -

ing Italy ’ s expertise and rich traditions . The Maison ’ s

fragrances embody understated elegance , where

sophistication resides in refined nuances , leaving a

subtle yet lasting impression . To mark its 110

th

  anniver -

sary , Acqua di Parma launched a new cinematic cam -

paign starring Michael Fassbender , an icon of timeless

elegance , and Sabrina Impacciatore , an ambassador

of Italian authenticity . The film pays homage to the

small city of Parma , where the Maison ’ s story began .

Here , time moves slowly , and living well becomes

an   art form .

Across six episodes and a feature film , the campaign

explores the values the Maison holds dear – from find -

ing beauty in small rituals and gestures to recognizing

that refinement and simplicity go hand in hand