The Fashion and Leather Goods business group

showed good resilience with local customers with

respect to 2024 , which had been boosted by strong

growth in tourist spending , particularly in Japan . Driven

by a desire to offer their customers exceptional products

and experiences , LVMH ’ s Maisons continued to pursue

creativity , very high quality , masterful craftsmanship

and retail excellence .

Louis Vuitton continued to demonstrate powerful

creativity , exceptional craftsmanship and unique

in - store experiences . Shows by Nicolas Ghesquière

and Pharrell Williams took viewers on a memorable

voyage , celebrating the spirit of travel and reimagining

the Maison ’ s most iconic designs . The emblematic

creative collaboration with Takashi Murakami made a

vibrant comeback , with the “ re - edition ” collection at

the start of the year featuring colorful designs created

20 years ago , and the new Artycapucines collection

unveiled at Art Basel Paris . “ The Louis ” opened in down -

town Shanghai in June . This spectacular space , in the

shape of a cruise ship , redefines the luxury experience ,

with a one - of - a - kind store , fine dining at the Café

Louis Vuitton and the immersive Visionary Journeys

exhibition , reimagining the spirit of travel . A unique

new cultural experience also opened at the end of

the   year in a multi - floor space in Seoul , celebrating

the   city ’ s singular fusion of tradition , culture , art

and   modernity . In September , the Maison unveiled

La   Beauté Louis Vuitton , its new cosmetics segment ,

led by globally acclaimed makeup artist Dame Pat

McGrath This collection reflects an approach that

blends refinement sustainability and exceptional

craftsmanship Louis Vuitton embarked on a new

adventure in high performance sports becoming an

Official Partner of Formula 1 To mark this new part

nership the Maison created 24 unique trophy cases

one for each of the season s Grand Prix races

illustrating the expert skills of its trunk makers and

leatherworkers . The Maison was featured at the

France Pavilion during the World Expo in Osaka , where

its immersive installation showcasing its craftsmanship

and its close ties with Japan drew a record number of

visitors . Its new campaign , “ The Spirit of Travel ” , shone

a spotlight on its iconic luggage and China ’ s most

fascinating landscapes .

Christian Dior embarked on a defining new chapter

in its history , welcoming Jonathan Anderson as

Creative Director of its Haute Couture , Men ’ s and

Women ’ s collections . His first two shows were

met   with particularly high acclaim , attracting a

record audience and garnering enthusiastic reviews .

Jonathan Anderson won Designer of the Year for the

third year running at the Fashion Awards 2025 . For

her final Dior Cruise collection , Maria Grazia Chiuri

drew inspiration from Italian cinema and costume

balls . Kim Jones ’ final Men ’ s collection paid tribute to

the Maison ’ s haute couture heritage . Victoire de

Castellane ’ s latest jewelry designs were showcased

in the new Diorexquis collection and new additions

to the Rose des Vents line , which celebrated its

10

th

  anniversary . In leather goods , Lady Dior elevated

its desirability with a new marketing campaign and

the well - received 10

th

  edition of “ Dior Lady Art ” , with

10   artists reinterpreting the iconic bag . The range

was further expanded with the successful launches

of the Dior Toujours Vertical and   D - Journey lines .

Three major new store openings took place during

the year : “ House of Dior ” locations embodying French

elegance in the heart of Manhattan New York

and Beverly Hills Los Angeles and a stunning sculp

tural building in Beijing designed by Christian de

Portzamparc in the new Sanlitun district With its

high profile presence at the World Expo in Osaka

Christian Dior took visitors on a poetic odyssey

through the Maison s dreamlike universe showcasing

its legacy of expert craftsmanship Lastly the Maison

2025

Highlights

OUR MAISONS

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LOUIS VUITTON WINS

2025 LIFE 360 AWARD

In 2025 , Louis Vuitton won a LIFE 360 Award in the

“ Second Life & Reuse ” category for its Re - Source

project an initiative aimed at reusing recovering

or recycling dormant and unused materials from

all the Maison s businesses giving them a second

life Made possible through collaboration between

24 integrated departments Re Source uses a

dedicated platform developed by in house Group

startup Nona Source to facilitate the supply and

reuse of materials