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LVMH 2025 • Watches & Jewelry
Watch Week and Art Basel Miami . The new “ Own It ”
marketing campaign was launched in May . The MP - 17
Meca - 10 Arsham Splash , designed in collaboration with
American artist Daniel Arsham , was unveiled in
October in Singapore .
Zenith commemorated its 160 - year history , unveiling
the G . F . J . chronometer , a tribute to its founder reflecting
the Maison ’ s historic contribution to watchmaking
excellence . The design won the Chronometry Prize at
the 25th Geneva Watchmaking Grand Prix . Zenith also
continued to modernize its unique manufacturing
facility in Le Locle .
Faithful to its pioneering spirit , L ’ Épée 1839 revis -
ited the Swiss cuckoo clock , breathing new life into
this quintessential symbol of Switzerland ’ s clock -
making tradition .
Chaumet developed its emblematic Bee de Chaumet
jewelry line , which performed well . Embodying its
legacy as a jeweler inspired by nature , the Maison
unveiled its Jewels by Nature high jewelry collection at
an inaugural event held in Marbella , Spain , before con -
tinuing its world tour . These ties to the natural world
were also celebrated in “ Ode to Living Nature ” , an
experience presented at the World Expo in Osaka ,
which drew over one million visitors . The Maison
underscored its commitment by entering into a part -
nership with WWF and launching its first jewelry made
from 100 % responsibly sourced , traceable gold .
Fred focused on injecting fresh energy into its iconic
collections : Force 10 enjoyed major success with the
launch of Force 10 Rise and the extension of its part -
nership with the French Open , while Chance Infinie
developed a new aesthetic . The Maison cemented
its positioning as the “ Sunshine Jeweler ” , unveiling
new high jewelry pieces in two collections : 1936
and Soleil d Or Sunrise It continued to expand its
retail network
Repossi launched the new Blast jewelry collection
and strengthened its ties with contemporary art
through a collaboration with American artist Sterling
Ruby The Maison expanded significantly in Asia during
the year notably in South Korea and Japan
2026
OUTLOOK
Building on their success ,
the Maisons will continue
to make targeted investments
in innovation , the development
of their iconic lines , desirability
and in - store excellence . In 2026 ,
Tiffany & Co . will continue
to deliver on its elevation strategy
built around its iconic lines
as well as renovating its stores ,
with the aim of continuing
to enhance its desirability
and the quality of its customer
experience . A varied program
of events will highlight the
Maison ’ s exceptional creativity ,
heritage and craftsmanship .
Bvlgari will focus on renovating
its most iconic stores and
expanding its range in its signature
lines The Maison will launch
a high jewelry collection in Milan
in March In watchmaking
two new models will join the
Serpenti collection and the Octo
Finissimo watch will receive
a major upgrade . TAG Heuer
will focus on chronographs
and partnerships with Formula 1 ® .
The Maison will unveil major
innovations in mechanical
movements in its Monaco and
Carrera collections and open
a new case - making facility
in Cornol , Switzerland . Hublot
will celebrate its partnership
with UEFA at the Champions
League final and add to its
Big Bang and Classic Fusion
collections . Zenith will bring
fresh innovations to its
Chronomaster and G . F . J . lines .
Chaumet will unveil a new ,
nature - inspired high jewelry
collection Fred will celebrate
its 90
th
anniversary by launching
the Monsieur Fred Golden Light
high jewelry collection and
promoting its iconic lines Repossi
will celebrate the 40
th
anniversary
of its arrival on Place Vendôme
and open a store in London
1 . 6 . Bvlgari
2 . TAG Heuer
3 . Tiffany & Co .
4 . Zenith
5 . L ’ Épée 1839
7 . Repossi
8 . Hublot
9 . Chaumet