LVMH in pole position

LOOKING BACK ON THE FIRST SEASON AS THE GLOBAL LUXURY PARTNER

OF FORMULA 1 Since 2025 LVMH has been a global luxury partner of Formula 1

as part of a 10 year agreement involving a number of LVMH s iconic Maisons

Louis Vuitton Moët Hennessy and TAG Heuer The first season was a masterful

blend of LVMH s exceptional craftsmanship creativity and art of living and

the innovation and high performance that are an integral part of Formula 1

Throughout the year the Maisons offered exclusive experiences bespoke

marketing activations and original content , highlighting how luxury can enhance

the experience for fans enthusiasts and guests both on and off the track

This first season laid the foundations for a new era where luxury sports and

emotion come together at the highest level In the lead up to the 2026 season

the second year of this partnership LVMH and its Maisons are pursuing their

drive to further elevate the Formula 1 experience in keeping with the tagline

that underpins this partnership At the Speed of Dreams