14 15

LVMH 2025 • Annual Report

AT THE OPENING OF THE OSAKA - KANSAI WORLD EXPO IN APRIL   2025 ,

LVMH INAUGURATED THE FRANCE PAVILION As a Gold Partner of

this global event which ran until October 2025 LVMH represented by five

of its Maisons among the most renowned in Japan Louis Vuitton Dior Celine

Chaumet and Moët Hennessy showcased the expert craftsmanship bold

creativity and tradition of excellence it is known for in a tribute to the enduring

ties between France and Japan as reflected by the Group s over 11 000 employees

and around a thousand points of sale in the country The Pavilion was a huge

success with nearly 4 7 million visitors over these exceptional six months

Deeply rooted in the local culture , these Maisons have been key players

in the Japanese market for many years Starting in the 1860s Veuve Clicquot

and Hennessy began exporting their products to Japan Dior has held

fashion shows there since 1953 and Louis Vuitton opened its first stores

in the country in 1978 Today Japan alone accounts for 8 of global

revenue for LVMH which is also the country s leading French employer

This new World Expo was an opportunity for LVMH s Maisons to pay tribute

to their strong ties with Japan as well as a testament to their powerful

universal appeal

Making France shine on the global stage