LVMH 2019 . LV M H s t o r i e s
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B V L G A R I An end less
love af fair w ith the silver screen
Bvlgari s new Cinemagia high jewelry collection is a tribute to the Maison s love affair with the silver screen, a bond that dates back to the 1950s, when Cinecittà turned Rome into the dream factory . Featured in more than 40 international films, Bvlgari s creations have been worn by some of the world s great- est actresses, from Ingrid Bergman and Audrey Hepburn, to Anita Ekberg and Sharon Stone. Today, each item in the Cinemagia collection embodies that quintessential Roman charm. Bvlgari s Action! neck- lace celebrates the invention of celluloid film with its undulating contours and combination of unconventional black zirconium with the eternal diamond. The Maison s gemstone expertise is palpable in the Emerald Affair sau- toir s dazzling 24-carat octagonal emerald. The glittering array of deep blue sapphires in the Pirate Treasures neck- lace echoes the ocean and the treasures it locks away. Capping off the collection, the Fairy Wings necklace fea- tures an extraordinary rainbow of gemstones set against a cloud of romantic butterflies. A masterpiece of the imagination, Cinemagia was unveiled in Capri at a dramatically staged event that showcased the entrancing allure to which only Bvlgari has the secret. This prestigious launch, held at Certosa di San Giacomo on the Amalfi Coast, and attended by a star-studded international guest list, was a memorable occasion infused with magic and dreams. Inspired by a passion for film that was born in the heyday of La Dolce Vita, today Bvlgari shines the spotlight on a new generation of strong, independent, audacious women. In a perfect blend of whimsical ingenuity and masterful goldsmith s work, each piece plunges us into the magic of cinema, from the glitter and sparkle of red carpets to the art of Italian filmmaking.
Featuring original, vibrant colors and designs,
the Cinemagia jewelry collection turns heads with its larger-than-life attitude.
