LVMH 2019 . S e l e c t i v e R e t a i l i n g
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2019 Review
Strong growth at Sephora and good resilience at DFS
Sephora is experiencing strong growth and continues to gain market share. Growth was particularly strong in Asia and the Middle East. Online sales grew rapidly throughout the world. Its distribution network continued to grow with more than one hundred new stores and the renovation of the flagship stores of Dubai Mall, Times Square in New York and La Défense in Paris. Le Bon Marché continued to cultivate exclusivity in its offer and in 2019 it opened its private apartments for a personalized shopping service. The 24S digital platform pro- gressed well, with an increasingly international clientele. In the second half of 2019, DFS faced a slowdown in tourism in Hong Kong, which is an important mar- ket. In Europe, the Galleria in Venice continued to perform very well, and prepara- tions are underway for the opening of its new location at La Samaritaine in Paris.
2020 Outlook
In 2020, Sephora will continue to offer its customers an unrivaled in-store and digital beauty experience through its ever-more-experiential stores and online shops. It will focus on the traditional drivers of its success: exclusive brands, inno- vation, personalization, and a range of unique services offered by highly engaged, expert teams. The Maison aims to accelerate its growth in the high-potential skin- care product category, consolidate its lead in digital and continue expanding its store network. DFS will enter 2020 with an extremely vigilant approach given the ongoing situation in Hong Kong. The Maison will focus on diversifying its locations. It will also actively prepare to seize other development opportunities in Asia, show- casing its expertise aboard large cruise ships. DFS will continue to pursue its digital initiatives. Le Bon Marché will continue to cultivate its uniqueness, its creative and exclusive offerings, and its dual identity as both a trendsetting department store and a venue for art and culture, both in-store and on its 24S digital platform. La Grande Épicerie de Paris will accentuate its program of exclusive events that enhance its appeal and build customer loyalty on both sides of the Seine.
At a glance
