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Parfums Christian Dior

LVMH is a key player in the perfume, makeup and skincare sector, with a port- folio of world-famous established names as well as younger brands with a promising future. The exceptional momentum of LVMH s Maisons is driven by growth in its flagship lines as well as bold new products. They are all driven by the same values: the pursuit of excellence, creativity, innovation and control of their brand image.

Consistent market share gains

With surging demand in Asia and the huge popularity of makeup and skincare among younger generations, the global perfume and cosmetics market is highly competitive and features shorter and shorter innovation cycles. In this context, all of LVMH s Maisons continue to pursue their objective of gaining market share, which depends more than ever before on quality, product per- formance and a robust innovation policy. In the heart of France s Cosmetic Valley business cluster, researchers at LVMH s Hélios R&D facility play a crucial role in helping the Maisons meet these requirements.

Excellence and innovation in retailing

All brands are accelerating the implementation of their online sales platforms and stepping up their digital content initiatives. Excellence in retailing is key, requiring expertise and attentiveness from beauty consultants, as well as innova- tion at points of sale. Our brands are actively incorporating digital tools to enhance the customer experience and attract new consumers.

F O C U S I N G O N Q U A L I T Y A N D C U LT I VA T I N G O U R U N I Q U E N E S S

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