LVMH 2019 . F a s h i o n & L e a t h e r G o o d s
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At a glance
2019 Review
Remarkable performances by Louis Vuitton and Christian Dior
Louis Vuitton continued to deliver an exceptional performance, to which all businesses and all clientele contributed. Iconic lines and new creations contrib- uted in a balanced way to revenue growth. The Louis Vuitton X exhibition in Los Angeles successfully showed the Maison s many artistic collaborations, and an unprecedented partnership in e-sport was signed with the League of Legends World Championship. The qualitative transformation of the distribution network continued notably with the inauguration of the Louis Vuitton Maison in Seoul, for which Frank Gehry designed a fantastic glass structure. Christian Dior has had a remarkable year. Proof of the Maison s unique influence was its exhibition at the Victoria and Albert Museum in London which had record attendance of nearly 600,000 visitors. Very well received by customers, an exceptional boutique on the Champs-Élysées in Paris took over from the historic address of 30 avenue Montaigne while it is being renovated. Fendi s highlight for 2019 was its final trib- ute to Karl Lagerfeld, after a collaboration of 54 years. Celine gradually rolled out its boutique concept and launched its first high-end perfumery collection. Loewe delivered strong growth under the impetus of its designer JW Anderson. Loro Piana, Rimowa and Berluti experienced good progress.
2020 Outlook
Driven by its talented designers, masterful craftspeople and deeply committed teams throughout the world, Louis Vuitton will continue to enrich its fascinating universe. Future developments will fit within the Maison s steadfast aim of infusing its exceptional heritage with the best of modernity, enthralling its customers and offering them an ever-more-unique and innovative experience in its stores and online. The quality-focused transformation of the retail network will continue. The Maison will continue to reinforce its production capacity, with the opening in France in the first half of the year of a new workshop at the heart of Vendôme, a town in the Loir-et-Cher department with a rich history and leather-working tradition. With staff guided by its core values of excellence and creativity, Christian Dior will con- tinue its growth momentum, driven by the ongoing success of its collections, and strategic store openings. Fendi will continue to innovate across all its product lines and will finalize a number of ongoing projects aimed at enhancing its iconic stores, preserving expertise and protecting the environment. Loro Piana will open a flag- ship store in Tokyo and reinforce its presence in China. Drawing on its new impetus, Loewe will aim to bolster its positioning and brand image, continue expanding its retail network and boost its omnichannel performance.
