T H E LV M H S P I R I T

Louis Vuitton and Moët Hennessy merged in 1987, creating the LVMH Group. In 1989, Bernard Arnault became the Group s majority shareholder, and Chairman and Chief Executive Officer, with a clear vision: to make LVMH the world leader in luxury. Today, the LVMH Group comprises 75 exceptional Maisons, each of which creates products that embody unique craftsmanship, carefully preserved heritage and dynamic engagement with modernity. Through their creations the Maisons are the ambas- sadors of a distinctive, refined art de vivre. LVMH nurtures a family spirit underpinned by an unwavering long- term vision. The Group s vocation is to ensure the development of each of its Maisons while respecting their identity and their auton- omy, by providing all the resources they need to create, produce and distribute their products and services through carefully selected channels. All of LVMH s stakeholders share three core values. These values drive our Maisons performance and ensure their longevity, while keeping them attuned to the spirit of the times and connected to society. The Group has made sustainable development a stra- tegic priority since its creation. Today, that commitment provides a clear answer to the issue of the ethical responsibility of busi- nesses in general, and to the distinctive role a group such as LVMH should play in France and around the world.

Our philosophy: Passionate about creativity