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tional cosmetics house, and therefore a tremendous endorsement of Dior Science, which boasts 20 years of stem cell research and more than 20 patents attesting to its innovative momentum. Through these world-class scientific partnerships and thanks to its own expertise, Dior s researchers have made a major discovery regarding stem cells. Stem cells are rare, making up only 0.2% of skin cells. Contrary to what we thought in the past, it is not their number that decreases over time, but their energy potential. That decrease goes hand in hand with the decline in all cellular functions and the general vitality of facial tissue, a discovery which spurred the idea of a new skincare range based on restor- ing cellular energy in order to reactivate the skin s vital functions and youth: Capture Totale C.E.L.L. Energy. From formula development to product use, the new Capture Totale C.E.L.L. Energy skincare routine was designed by Dior biologists as part of a comprehensive anti-aging and total youth approach, where each active ingredient and each product work together for maxi- mum results. Like its acclaimed predecessors since 1967, this product line fully embraces the skin- and nature-friendly philoso- phy of the Maison s botany experts. That s why Dior Skincare lines include up to 94% naturally derived ingredi- ents. Each one is carefully selected according to rigorous quality, traceability and safety criteria. These strict require- ments apply all the way to the finished product: Dior skin- care products are tested under dermatological supervision in order to ensure they are perfectly skin-friendly. Respect for nature starts right with the product design phase: as it develops the formulation, the Maison also ana- lyzes and adapts packaging to minimize its environmental impact. Jars, bottles and cases are sustainably designed; unnecessary packaging and instructions are removed; boxes are made of cardboard sourced from sustainable forests and printed with vegetable-based inks. Proving once again that nature holds the key to beautiful skin.

For the past 50 years, Dior Science has been at the forefront

of excellence and innovation.