LVMH 2019 . W i n e s & S p i r i t s
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2019 Review
Excellent global momentum
The Wines & Spirits business continued to pursue its value strategy based on a strong innovation policy, while accentuating its environmental and societal com- mitment. The different regions contributed in a balanced way to its growth. Champagne was driven by the faster growth of prestige cuvées and by its price increase policy. Hennessy cognac, which recorded good growth, became the world s leading premium spirits brand. The American market saw a normalization in stock levels at the distributors at the end of the year, while China continued its rapid progress linked notably to the timing of Chinese New Year. The acquisitions in 2019 of Château du Galoupet and Château d Esclans mark LVMH s entry into the promising market of high-quality rosé wines.
2020 Outlook
Excellence, innovation and careful attention to customers specific expectations in each country will continue to support growth and value creation in the Wines & Spirits business group in the coming months. In an uncertain business environment where global demand is nevertheless increasingly oriented toward quality, LVMH s Maisons have major strengths. They will rely on their highly dedicated staff, their innovative momentum and the strong appeal of their brands to continue securing and sustainably building their long-term future. The diverse range of tasting and hosting experiences the Maisons have built up, thanks to the strength of their crea- tive, high-quality product portfolios, will help them adapt to new lifestyles and win over the next generation of consumers. Moët Hennessy s powerful and agile global distribution network is a major asset, enabling it to react to changes in the eco- nomic environment and seize every opportunity to increase market share. Increasing production capacity remains a top priority, along with a very active sourcing policy. As part of their long-term vision, all Maisons aim to step up their sustainability com- mitment to protect the environment and preserve their expertise.
At a glance
