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2 0 1 9 H I G H L I G H T S

Parfums Christian Dior continued to achieve market-beating growth, consolidating its leading position. With an unwavering focus on excellence and creativity in its products, the Maison was buoyed by the vitality of its flagship lines and the success of its innovations. In addition to the gradual rollout of Joy the third-best-selling fragrance worldwide the performance of women s fragrances was boosted by iconic lines: with its new Eau de Toilette version, Miss Dior consolidated its lead in Asia, and the ever- popular J adore continued to grow. The Sauvage men s fragrance maintained its exceptional momentum in all regions and amplified its global leadership attained in 2018 with the launch of its Intense version. Maison Christian Dior confirmed its potential. Central to each of its fragrances, the Maison s roots in Grasse the perfume capital of the world and an exceptional setting, with its fields of flowers used in perfume-making and its Master Perfumer s fragrance laboratory enhanced the Maison s appeal. Makeup was boosted by the continued success of the Maison s Rouge Dior lipstick and its latest versions, as well as the new Dior Addict Stellar Shine. Other highlights included the momentum of its Forever foundation and growth in the Dior Backstage range, inspired by products used at fashion shows and widely shared on social media. Growth in skincare was driven by Asian markets and by strong demand for premium products. Prestige, whose core range continued to expand, achieved strong growth through its new Micro­Lotion de Rose and the continuing success of Micro­Huile de Rose. Guerlain accelerated its growth and delivered an excellent performance. The Orchidée Impériale and Abeille Royale skincare lines, firmly backed by Guerlain s commitment to biodiversity and sustainable design, continued their exceptional growth. Aqua Allegoria, a collection of fresh fragrances that magnify the most beautiful raw materials, was a major success. Makeup was buoyed by the Rouge G lipstick and the new L Essentiel foundation. Building on 12 years of its In the Name of Beauty environmental and social commitment, the Maison took this engagement a step further in 2019, launching a transparency and traceability platform for its creations and signing

Parfums Christian Dior

Parfums Christian Dior

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