2 0 1 9 H I G H L I G H T S
The champagne houses enhanced their value propositions in a particularly competitive market. With volumes remaining virtually stable with respect to the previous year, organic revenue growth was 4%. The increased value was driven by more rapid growth in prestige cuvées and a firm price increase policy. Moët & Chandon consolidated its global leadership position, celebrating the 150th anniversary of its iconic Moët Impérial with a limited-edition bottle and a highly memorable event at the Maison s Château de Saran, which reopened its doors after several years of restoration. The success of its Ice Impérial Blanc and Rosé cuvées, offering new tasting experiences, illustrated the Maison s ability to move upmarket. Continuing to reaffirm its unique model, Dom Pérignon achieved an exceptional performance in all its markets. Since January 2019, Vincent Chaperon has taken up the mantle of Richard Geoffroy Dom Pérignon s cellar master since 1990 after having worked alongside him for 15 years. The year saw the launch of the new Plénitude 2 1998 vintage and an artistic collaboration with Lenny Kravitz for its Vintage 2008 and Rosé 2006. As the most-visited champagne house, Mercier built on its tradition of generosity and community by employing guides specially trained in sign language. Veuve Clicquot enjoyed a strong performance among its pillars, Carte Jaune and Rosé, driven in particular by the United States and Japan. Hailed by critics, La Grande Dame 2008 continued its ascent with a global marketing campaign launched at the end of the year. Building on its commitment to empower women entrepreneurs, the Maison launched the Bold by Veuve Clicquot program. Ruinart continued its growth with another record year, driven by the excellence of its cuvées, in particular its iconic Blanc de Blancs. The carte blanche given to Brazilian artist Vik Muniz in 2019 to explore the world of wine, as well as the launch of the Retour aux Sources art installation in Reims, which is connected to the living world and celebrates the beginning of the countdown to Ruinart s 300th anniversary in 2029, once again illustrated the Maison s commitment to art and the environment.
Moët & Chandon
