LVMH 2019 . S e l e c t i v e R e t a i l i n g
88 89
Major strategic pr ior ities
Maintain Sephora s innovative momentum in stores and
digital content.
Continue to cultivate a creative, exclusive offering at Le Bon Marché
and La Grande Épicerie de Paris.
Pursue the expansion of DFS and develop digital marketing
initiatives to get closer to international travelers.
Profit from recurring operations
1, 395 m +1%
Revenue
14 ,791 m +5%(1)
Number of stores
2 ,011 +4%
Operating investments
659 m +23%
2019 REVENUE BY REGION (in %)
Other markets
14%
Asia (excl. Japan)
27%
Japan 2%
France 11%
Europe (excl. France) 9%
United States 37%
(1) On a constant consolidation scope and currency basis.
