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The LVMH Watches & Jewelry business group is one of the most dynamic players in its sector. It continues to gain market share with a successful strat- egy that is driven by jewelry Maisons that carry on exceptional creative legacies and expertise, and by leading watchmaking Maisons that are always on the cutting edge of innovation.

Creativity, brand awareness and in-depth expertise

The growth of these Maisons is driven by their creativity. They enrich leading product ranges with well-established designs and identities, such as Bvlgari s iconic Serpenti range and TAG Heuer and Hublot s famous Carrera and Big Bang collections. They continually explore new horizons with innovations that combine audacity with excellence, as illustrated by TAG Heuer s next-genera- tion smartwatch. Harnessing expertise is a key priority, which the Maisons address by optimizing their manufacturing processes, implementing synergies and boosting their production capacity. Developing brand awareness with target audiences and increasing their presence on social media are also crucial to gaining new market share.

High-quality, productive retailing

Lastly, the business group is focusing on the quality and productivity of its retail networks and on developing its online sales. Multi-brand retailers are selected very carefully in order to ensure its high standards are met. In an equally selective approach, the Maisons also continue to refurbish and open their own stores in buoyant markets in key cities.

C R E A T I V I T Y A N D I N - D E P T H E X P E R T I S E

Bvlgari

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