L A S A M A R I T A I N E A Par isian land mark
is rebor n
As it reemerges from an extraordinary makeover, 150 years after it was founded by the visionary couple Ernest and Marie-Louise Cognacq-Jay, La Samaritaine will reclaim its place in radiant splendor at the heart of Paris, transformed into a 21st century neigh- borhood embodying the many facets of Parisian life. Its rebirth has been an exceptional adventure entailing five years of work to renovate four buildings from differ- ent periods with different architectural styles. Located in the heart of Paris, in a dense environment closely bor- dered on all sides, navigating the renovation site was a daily challenge for the 3,000 people and 280 French companies who worked on it, under the aegis of Japanese architecture firm Sanaa, winner of the 2010 Pritzker Prize. Cherished by its Parisian clientele and open to the world, the department store will reflect the spirit and the magic of France s capital city. Fashion, art de vivre and fine cui- sine at La Samaritaine will reflect the effortless chic Paris is renowned for. With its inimitable, much-loved style, it will be the perfect way to enjoy new experiences and rediscover the unique, generous soul of Paris. Just a few steps away, the Cheval Blanc Paris hotel will open its doors: 72 rooms and suites in the heart of Paris, across from Notre-Dame and the Eiffel Tower, where the Maison will infuse the art of living and hosting with the world of design. In addition to the major draw of the department store and the hotel, La Samaritaine will inject new life into Paris 1st arrondissement by transforming part of its premises into a living space. The social housing program managed by Paris Habitat and offering 96 homes on the Rue de l Arbre-Sec, will provide accommodation for sev- eral families. Together with the occupants of neighboring offices, these residents will revitalize neighborhood shops and businesses. In the eyes of foreign visitors, Paris is a moveable feast , and the new La Samaritaine will play its part in enhancing the capital s economy and cultural appeal to the full.
An inimitable, much-loved style, the perfect way
to enjoy new experiences and rediscover the unique,
generous soul of Paris.