LVMH 2019 . P e r f u m e s & C o s m e t i c s

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Acqua di Parma s highlights of 2019 included the reopening of its iconic Milan store with a new concept, the creation of a new range of home fragrances and scented candles, and the launch of its Signature of the Sun fragrance collection. Perfumes Loewe renewed its visual identity for a more youthful image and a more international audience. The Loewe 001 fragrance was an unprecedented success in China. Maison Francis Kurkdjian continued its robust growth, buoyed by the success of its Baccarat Rouge 540 fragrance and by the launch of Gentle Fluidity, two different scents crafted using the same ingredients. Ole Henriksen pursued its development in the United States. The brand continued to win over young Americans with its Banana Bright range and was very popular on social media.

Sustainable lotus plant sourcing for Fresh

Fresh strives to reduce the environmental impact of manufacturing its treatments and perfumes as much as possible. For example, the Maison has set up a sustainable supply chain of Super Lotus for its creams. The lotus plants it uses for this ingredient are sourced from a traceable, organic, short supply chain. To keep transport to a minimum, the lotus plants are pressed onsite at the farm thanks to the use of a mobile lab. The leftover product is composted and returned straight to the soil as fertilizer to preserve the ecological balance. Lastly, no solvents, chemicals or water are used in the extraction process.

Guerlain