In a first for Loewe, the Maison launched Eye/Loewe/Nature in 2019, an outdoor menswear collec- tion that was entirely eco-designed. Loewe assessed the eco-friendliness of its suppliers products and pro- cesses with a view to optimizing its entire supply chain. Teams from all its departments design, produc- tion, marketing, communication, etc. were also trained, and coordina- tion made working together simpler.

Loewe also introduced a system of sustainability ratings for each item in the collection: packaging scored 100%, leather goods 61%, and clothes and footwear 53%. And for each Eye/Loewe/Nature piece sold, Loewe donated 15 to Ambiente Europeo, a Spanish NGO that combats plastic pollution. The Maison will now use this experience to apply eco-design across the board.

We integrate Quality and Sustainability in our business model as a common ground of our values: excellence, innovation, passion and integrity, all along the lifecycle of our products, from the design till the end of life, going through the sourcing of raw materials, suppliers, production, warehouse, shipping, retail and use. Our strategy is to incorporate sustainability as a source of new opportunities that add more value to our products, being more efficient at using resources. That means developing a corporate culture of sustainability that will be an advantage for the company in the long term, improving continuously our performance overall.

PASCALE LEPOIVRE, Chairman and CEO of Loewe

Eye/Loewe/Nature, an eco-designed collection

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