LVMH 2019 . Wa t c h e s & J e w e l r y
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brilliant and resistant material never before used in watchmaking. New stores opened in Hong Kong, Monaco and Rome reinforced the network of directly operated stores, the number-one driver of revenue growth. Hublot s brand awareness was boosted by a marketing strategy combining prestigious partnerships, a strong digital presence, and sports and cultural events. In 2019, the Maison gained exposure through the Women s World Cup, for which it served as the official timekeeper. While continuing to develop its iconic Chronomaster, Pilot and Elite collections, Zenith completed the launch of its Defy line with the Inventor model. The Maison celebrated the 50th anniversary of its legendary El Primero movement. It continued to consolidate its organization while leveraging synergies offered by LVMH s other watchmaking Maisons. Chaumet s growth was driven by its iconic Liens, Joséphine and Bee My Love collections. Each one was enriched with new creations: engagement ring versions of Splendeur Impériale and Éclat d Éternité, Bee My Love necklaces and new models of Liens d Amour and Jeux de Liens. A brand new watch line, Boléro, was also launched during the year. With its Les Ciels de Chaumet high jewelry collection, the Maison showcased its creativity and the virtuosity of its artisans, while celebrating its eternal ties to the world of art. At the Grimaldi Forum in Monaco, the Chaumet in Majesty exhibition which retraces the history of the jewels of sovereigns since 1780 featured rare pieces on loan from museums, wealthy families and royalty, some of which were shown for the very first time in public. The historic Place Vendôme location underwent renovation work. New stores were opened in Madrid, Monaco and Seoul. Fred s Force 10 line and its new 8°0 collection were its main growth drivers. The Maison opened stores in Sydney, Taipei and Shanghai. On November 25, 2019, LVMH announced that it had entered into an agreement with the iconic American jewelry Maison Tiffany, with a view to its acquisition. The transaction is expected to close in mid-2020.
Zenith
Chaumet
