devoted collectors. The store network saw renovations and openings, in particular in Tokyo, Shanghai, Moscow, Madrid and Toronto. In parallel, the Maison is continuing the work initiated with its retail partners to ensure an increasingly selective presence and enhanced commercial impact. TAG Heuer s team of brand ambassadors and its sports contracts have helped build brand awareness among target customers and develop its very active social media presence. This year, the Maison strengthened its ties with the Formula E championship, of which it is a founding partner, with the new TAG Heuer Porsche Formula E Team. The Maison also set up a partnership with NGO Wasser für Wasser (Water for Water) to help finance projects promoting access to clean water around the world. Hublot continued to achieve strong growth, driven by its Classic Fusion and Big Bang lines, with Spirit of Big Bang now the brand s third core collection also contributing to its success. In each product line, original and highly technical new models illustrated the art of fusion, a core component of the Maison s identity, and its bold creativity. These creations included the MP11 Power Reserve 14 Days Green SAXEM model, which combines technical and aesthetic innovation, featuring a case made of SAXEM: a vivid green, extremely
TAG Heuer joins forces with Wasser für Wasser
In 2019, TAG Heuer made an annual donation to the NGO Wasser für Wasser, to finance its access-to-drinking-water projects around the world. In return, the non-profit helped TAG Heuer provide all its employees at the Maison s headquarters and production sites with metal bottles to replace the disposable plastic containers. Thanks to this initiative, TAG Heuer avoided the purchase of an annual 50,000 plastic bottles, 30,000 plastic water cups and 200,000 plastic coffee cups which were also removed and replaced with reusable cups.
Hublot
