LVMH 2019 . C o m m i t m e n t s i n 2 0 1 9
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Lif ting up those in need w ith French nonprof it Secou rs Popu laire
In 2019, LVMH launched Une Journée Pour Soi ( A Day All Your Own ), an initiative run in partnership with French nonprofit Secours Populaire in six French cities Saint-Denis, Marseille, Roubaix, Boulogne-Billancourt, Reims and Carcassonne. This event gave more than 400 underprivileged women a breath of fresh air, putting their day-to-day worries aside and spending a day focused on their own well-being. To remember this special day, LVMH and Éditions Alternatives (a subsidiary of Gallimard) published a book featuring a selection of photo portraits and testimonials from the women who participated in the event. All proceeds will be donated to Secours Populaire and help raise awareness of the difficulties facing women, who are the number-one victims of economic precarity in France. The second event of this charitable initiative will be held in 2020, open to 800 women in six other cities.
