LVMH 2019 . C h a i r m a n s m e s s a g e
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2019 was another record year for our Group and its Maisons, with double-digit growth in both revenue and profit. This performance reflects a well-calibrated strategy applied consist- ently and effectively. But it could not have been achieved without the exceptional appeal of our Maisons: their ability to constantly surprise and enchant our customers. By endeavoring to always forge our own path, guided by our long-term vision, we have reaped the rewards of ambitious choices, investments and patient developments years in the making. This long- term commitment is what sets us apart, and allows our Maisons and employees the time they need to fully express their potential and talent. It also drives our ability to adapt and respond to the unprecedented crisis that the world is facing in this early part of 2020, and underpins the powerful resilience of our Group, which will rise to this challenge as we have always done in the past.
A YEAR OF ACCOMPLISHMENTS
In 2019, the products of our Maisons and the experiences they offer were more desirable than ever before. This can be seen in the ongoing success of Hennessy, now the world s number-one premium spirits brand, and in Champagne, with the performance of our pres- tige cuvées, illustrated by the popularity of Dom Pérignon s new Plénitude 2 1998 vintage and Veuve Clicquot s La Grande Dame, as well as the dynamism of Moët & Chandon exem- plified by its renovation and reopening of Château de Saran, near Reims, to the delight of its customers and partners the world over. Louis Vuitton and Christian Dior delivered excep- tional performances, boosted by inspiring runway shows, high-impact exhibitions and pres- tigious collaborations, while Fendi saw strong growth a glowing tribute to the artistic passion of its iconic Creative Director Karl Lagerfeld, who passed away at the beginning of the year. Other highlights included the rapid progress made by Loewe, Rimowa and Bvlgari; Sephora s extended lead; the growth drivers explored by Parfums Christian Dior and Guerlain in skincare; and the remarkable resilience of DFS in a particularly challenging context in Hong Kong, a major market for travel retail. Our Maisons increased their production capacity, including the opening of two new leather goods workshops at Louis Vuitton: one in Maine- et-Loire, France, and the other in Texas, in the United States. The positive momentum shown by all of our business groups was also boosted by new tie-ups carried out in 2019. We are
INSPIRE, ADAPT, PRESERVE
LV M H S P E R F O R M A N C E R E F L E C T S
O U R E F F E C T I V E S T R A T E G Y.
P U R S U E D W I T H C O N S I S T E N C Y,
I T I N S P I R E S A N D G U I D E S O U R A C T I O N S ,
A N D K E E P S U S O N C O U R S E
F O R S U S T A I N A B L E G R O W T H D E S P I T E
E X C E P T I O N A L C I R C U M S T A N C E S .
