LVMH 2019 . S e l e c t i v e R e t a i l i n g

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Sephora continued to innovate in digital and capitalize on its omnichannel synergies to continually improve how it serves its customers and offer them an unrivaled beauty experience. New marketing campaigns strengthened the Maison s brand image, in particular the We Belong to Something Beautiful campaign in North America. Sephora also continued to nurture and develop its community of loyal customers by offering more and more services and personalization. After a very dynamic start to the year, featuring strong performances during the key periods of Chinese New Year and Golden Week, from July onwards DFS saw a very noticeable slowdown in tourist activity in Hong Kong. The Maison was backed by momentum at its other destinations and the continuous improvement

DFS

DFS

Giving back and promoting inclusion at Sephora

Sephora has forged ties with more than 500 local NGOs around the world, providing them with financial support, involving its employees through volunteering initiatives and mobilizing customers to round up purchase amounts as a donation and buy products that raise funds for good causes. In 2019, more than 4 million were raised to promote inclusion, support education for women and help underprivileged populations. Progress was also made in the field of disabilities. In the United States, Sephora s partnership with a specialized logistics facility helped create jobs for more than 120 people with disabilities.