LVMH 2019 . Wa t c h e s & J e w e l r y
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At a glance
2019 Review
Strong growth at Bvlgari and continued repositioning of TAG Heuer
Excellent momentum in jewelry generated market share gains and was a major growth driver for the Watches & Jewelry business group. The agreement with Tiffany & Co was a strategic highlight of the year. Bvlgari continued to perform very well and to strongly increase its market share. High jewelry and the iconic lines Serpenti, B.Zero1 and Diva s Dream were enriched with many new products and the Fiorever collection, launched at the end of 2018, combining flowers and diamonds, contributed significantly to growth. In watchmaking, the Serpenti Seduttori watch was exceptionally well received. Chaumet s growth was driven by the success of its iconic collections. In early 2020, the Maison will inaugurate its completed renovated iconic site on Place Vendôme. As distribution evolves rapidly within the watchmak- ing sector, TAG Heuer continued to work with its partners to provide an increas- ingly selective and efficient distribution network, while pursuing its creative resurgence. Hublot recorded strong growth, driven by the Classic Fusion, Big Bang and Spirit of Big Bang lines. The first LVMH Watch exhibition at the Bvlgari Hotel in Dubai was a great success.
2020 Outlook
Against a backdrop of persistent geopolitical uncertainties, the Watches & Jewelry business group will maintain its ambition of gaining market share and its rigorously targeted investments. Thanks to their talented artisans and their powerful innovation capacity, the watches and jewelry Maisons will continue to renew and enrich their iconic lines while launching new collections, with an unwavering focus on creativity combined with excellence in their products and their supply chains. They will con- tinue to raise their brand exposure in key regions throughout the world and online through events and selective partnerships. The same selective approach will be taken in the ongoing development of their retail networks. Bvlgari will open its new Parisian flagship store on Place Vendôme, and will continue expanding its network in China. Hublot will bolster its presence in China, Australia and the United States. TAG Heuer will celebrate its 160th anniversary in 2020. A new version of its smartwatch will be unveiled and new models will enrich the Carrera line. In early 2020, Chaumet will inaugurate its fully renovated iconic location on Place Vendôme and will continue rolling out its new store concept. The beginning of the year will also feature the first exhibition of LVMH s Swiss watchmaking Maisons at Bvlgari Resort Dubai, a new platform to raise brand awareness in addition to the Basel watch trade show. Lastly, the highlight of 2020 will be the arrival of the prestigious Maison Tiffany, which will substantially bolster the business group s standing in a very dynamic, highly prom- ising market segment.
