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In April 2019, Guerlain made Bee Respect public so everyone can now consult this digital platform to learn more about the Maison s prod- ucts: their raw materials, suppliers, manufacturing sites, transport-re- lated carbon footprint through to the point of sale, and more.

Originally, Bee Respect was an in-house tool created to encourage collaborative eco-design. The plat- form helped employees better understand product life cycles and inspired the teams and different businesses to follow good examples set by their colleagues. By making it

public Guerlain is the first perfume and cosmetics Maison to do this and enabling totally transparent access to information about its prod- ucts, Guerlain continues to enhance the customer experience of today s increasingly proactive consumers.

Guerlain unveils Bee Respect, its transparency and traceability platform

Our Maisons take action

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