LVMH 2019 . P e r f u m e s & C o s m e t i c s
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At a glance
2019 Review
Excellent growth of flagship brands and rapid progress in Asia
Christian Dior continued to grow much faster than the market. In addition to the strength of its iconic perfumes J adore, Miss Dior and Sauvage, makeup and skin- care contributed significantly to the excellent performance of the Maison. Guerlain s growth accelerated and the brand enjoyed particularly good momen- tum with the success of Abeille Royale in skincare and Rouge G in makeup. Parfums Givenchy achieved another year of strong growth thanks to its makeup and its L Interdit perfume. Fresh, Fenty Beauty by Rihanna and Acqua di Parma grew rapidly.
2020 Outlook
In a competitive environment, the Perfumes & Cosmetics business group will main- tain its goal of gaining market share, leveraging the complementarity and dyna- mism of its brand portfolio. The Maisons will continue to focus on their top growth drivers: ensuring excellence in their products, accelerating their innovation policy, marketing and promoting digital activation. Parfums Christian Dior will innovate heavily in all its product categories. Skincare will see a major breakthrough with the relaunch of the anti-aging collection around the flagship Capture Totale Super Potent Serum product and more rapid growth in premium skincare with Prestige and its leading product, MicroHuile de Rose. Fragrances and makeup will be boosted by powerful initiatives focused on flagship lines. The Maison will also continue expanding its store network and its digital presence. Guerlain will continue to grow in China, France and travel retail, its key markets, while developing in Japan. Its flag- ship lines will benefit from an ambitious innovation and activation plan across all its product categories. The Abeille Royale skincare line will celebrate its 10th anniver- sary. Parfums Givenchy will enrich its fragrance range and continue expanding into makeup with major innovation in foundation. Parfums Kenzo will celebrate the 20th anniversary of its iconic Flower by Kenzo. Benefit will innovate with a mascara featur- ing unique technology. Fresh will continue making inroads in Asia and will focus marketing on its innovative moisturizing Super Lotus skincare line. At Make Up For Ever, the relaunch of Rouge Artist will be backed by a new marketing campaign. Fenty Beauty by Rihanna will expand its line of eye makeup. Acqua di Parma will launch a 100% natural cologne. Maison Francis Kurkdjian will continue the highly selective expansion of its retail network.
