LVMH 2019 . LV M H s t o r i e s
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G U E R L A I N A sen sor y jou r ney to Calabr ia,
the land of bergamot
Ever since 1828, Guerlain Parfumeur has captivated the world with its iconic fragrances. The secret of this longevity lies in the expertise perpetuated by its Master Perfumers; in its fondness for certain hallmark ingredients like rose, iris, vanilla, tonka bean, bergamot and jasmine; and in its bold signature. Thierry Wasser is the fifth generation of Guerlain Master Perfumers. He explores the world as the seasons unfold, in search of the natural raw materials prized by the Maison. And where he goes, Guerlain follows, sourcing exceptional ingredients and ensuring respect for people and nature. Bergamot is mainly grown in Calabria, ripening in the winter when its green skin turns yellow. The families who grow this fruit can then harvest it. Each harvest is unique because so many factors influence the fruit s essences the soil, the amount of sunshine, the time of harvest and more. What makes Guerlain s bergamot special is its quality and unique combination of essences: Thierry Wasser creates his own blend using essential oils from different plots, mixing fruity and floral notes with greener and more bit- ter ones. This Guerlain bergamot the fresh facet of the Maison s signature Guerlinade fragrance base appears in nearly all the Maison s creations, from its first Colognes to La Petite Robe Noire, where it plays a supporting role, to Shalimar extract where it has the lead role. Guerlain has worked with the Capua family for nearly 60 years, and is engaged in a sustainable partnership with local bergamot producers, encouraging them to diversify and safeguard their crops. For example, in a fine illustra- tion of a virtuous circle, a row of bitter orange trees now protects the bergamots from the wind and also provides precious flowers for perfume-making.
Guerlain has had a trusting friendship with
the same Calibrian bergamot farming families
for several generations.
