LVMH 2019 . LV M H s t o r i e s
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L O E W E Sl ip into the imagin ar y world of Ar ts & Craf ts
ceram ist Wil l iam de Morgan
The ready-to-wear and accessories capsule collection designed by Loewe s Creative Director Jonathan Anderson, is inspired by the fantastical world of British ceramist William de Morgan. He designed ceramics and stained glass and had a huge influence on the decorative arts from the 1860s. A leading figure of the Arts & Crafts movement, he perfected innovative glazing techniques, and most famously worked on luster and color. William de Morgan is renowned for his enchanting designs depicting extraordinary beasts and floral ara- besques. His fertile imagination was a great source of inspiration for Jonathan Anderson, who has created a Loewe collection that unleashes the imagination and infuses magic into everyday life. For example, he acces- sorizes a coat with a woollen dragon s tail, and adorns clothing with animal motifs a dodo is emblazoned on the back of a black leather jacket, and a peacock-print transforms a trench coat with its spectrum of blues and greens. The iconic Puzzle, Hammock and Gate bags feature hand-embroidery and leather patchworks of feathers and flowers. This reinterpretation of William de Morgan s world and virtuoso techniques is yet another example of the Maison s highly skilled craftsmanship. Loewe also commissioned a film by BAFTA-winning film director Nina Gantz to accompany the launch of its Loewe William de Morgan capsule collection. The short movie, entitled An Otter s Tale, features William de Morgan s creatures alongside Loewe models wearing col- lection items, and immerses the viewer into the talented creative universes of Loewe and William de Morgan.
This reinterpretation of William de Morgan s world and
virtuoso techniques is yet another example of the Maison s
highly-skilled craftsmanship.
