LVMH 2019 . I n t e r v i e w w i t h t h e G r o u p M a n a g i n g D i r e c t o r

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promote diversity and inclusion and ensure transparent supply chains, our impact on society is fundamentally important to them, just as it is to our employees and all our stakeholders. The current public health crisis will fur- ther reinforce these expectations. The third big trend has to do with changing lifestyles: our customers are highly connected, with multiple ways of staying informed and sharing their opinions in the digital world.

What will it take to stay ahead?

Constantly improving our capacity to embrace new trends, enrich our customer experience and go beyond our customers dreams. Imagination, experimentation and constant reinvention while staying true to our Mai- sons heritage, are what make our ecosystem so power- ful. Take, for example, Louis Vuitton s partnership with League of Legends, an unprecedented, fascinating initia- tive; Le Bon Marché s perpetual innovation through its

collaborations, artistic and cultural events, and private salons dedicated to a personalized styling service; TAG Heuer s design of the first luxury smartwatch; our grow- ing presence in the field of luxury experiences with the expertise of Belmond, whose hotels offer unforgettable stays in the world s most inspiring locations. We also know how to build new models from the ground up, as illustrated by the success of Fenty Beauty: a powerful concept, inclusive and highly relevant, which has amassed an unprecedented following on Instagram. Lastly, staying ahead also means leading by example when it comes to improving our social and environmental impact. For example, in the area of responsible supply chains, an extensive program of research and collaboration with our suppliers culminated in our 2019 launch of the Ani- mal-Based Raw Materials Sourcing Charter. On all social and environmental fronts, we have the active support of the Group s family shareholding structure, which ensures its long-term future.

Louis Vuitton