LVMH 2019 . C o r p o r a t e p h i l a n t h r o p y

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S U P P O R T I N G C U LT U R E , Y O U N G P E O P L E A N D

H U M A N I T A R I A N P R O J E C T S

LVMH S GROUNDBREAKING CORPORATE PHILANTHROPY REFLECTS THE CULTURAL AND ARTISTIC VALUES THAT UNITE ALL ITS MAISONS,

AND ARE THE CORNERSTONE OF THEIR SUCCESS A CREATIVE, COMPASSIONATE APPROACH TO CORPORATE SOCIAL RESPONSIBILITY.

Culture, heritage and contemporary creative arts

For French and world heritage, 2019 will be remembered first and foremost as the year of the fire that devastated Notre-Dame de Paris cathedral in the spring. LVMH, spurred by its Chairman, Bernard Arnault, offered a force- ful response, pledging a 200 million donation to help save the monument and ensure the long restoration pro- cess is followed through to completion. In the fall, LVMH reaffirmed its commitment to France by contributing to the installation, in the Champs-Élysées gardens, of Bouquet of Tulips, a monumental sculpture offered by artist Jeff Koons as a tribute to the victims of the 2015 and 2016 terrorist attacks. By doing so, LVMH wished to show its support for the cultural values and the universality of France and of Paris, offering Parisians and visitors from the entire world an opportunity to come together in a shared spirit of freedom around a work of art that symbolizes the unbreakable bonds of friendship and brotherhood between France and the United States. In 2019, LVMH also maintained its commitment to sup- porting art, culture, heritage and contemporary design. LVMH has been a loyal patron of the Nuit Blanche night- time arts festival for more than 11 years, and once again in 2019 provided support alongside the City of Paris to the French and international arts scene, giving center stage to contemporary artists at an event open to all in the heart of Paris. LVMH also renewed its support for the Gia- cometti Institute, helping it develop its scientific and cul- tural program. Lastly, in 2019, LVMH held the sixth edition of the LVMH Prize for Young Fashion Designers. South African designer Thebe Magugu was awarded the Grand Prize, presented by Swedish actress Alicia Vikander in a cere-

mony held at the Fondation Louis Vuitton, along with a 300,000 grant and a year of mentoring by a dedicated team. The special jury prize now called the Karl Lager- feld Prize was awarded to Hed Mayner, who will receive 150,000 and a year of mentoring by LVMH as well. Since it was first awarded in 2014, the LVMH Prize has received more than 6,500 applications from designers of all back- grounds. The previous winners of the Prize for Young Fashion Designers are Thomas Tait (from Canada, 2014), Marta Marques and Paulo Almeida (Portugal, 2015), Grace Wales Bonner (United Kingdom, 2016), Marine Serre (France, 2017) and Masayuki Ino (Japan, 2018).

Opportunities for young people

In 2019, LVMH s patronage of programs for young people focused particularly on music. It renewed its support for Orchestre à l école , enabling hundreds of children all over France to learn a musical instrument as part of a special educational program. LVMH also once again loaned out the Stradivariuses in its collection.

Backing medical research and certain social causes

Lastly, the Group supported numerous institutions well known for their work with children, the elderly and peo- ple with disabilities, and for their efforts to combat major causes of suffering and exclusion. In 2019, LVMH also sup- ported a number of scientific teams and foundations involved in cutting-edge public health research.