LVMH 2019 . P e r f u m e s & C o s m e t i c s
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a partnership with UNESCO to create new beekeeping supply chains, thereby helping repopulate bee colonies around the world. Guerlain s commitment was illustrated by a film and inspired a groundbreaking online and TV media campaign. Parfums Givenchy saw another year of strong revenue growth, with very impressive performance in China and in travel retail. The main drivers of this growth were its Le Rouge lipstick line and Prisme Libre powder. The Maison was also boosted by the major success in Europe of its new fragrance, L Interdit, an iconic scent created in 1957 as an homage to Audrey Hepburn, and whose current brand ambassador is actress Rooney Mara. At Kenzo Parfums, the momentum of Flower by Kenzo was spurred by a new version: Flower by Kenzo Eau de Vie.
Guerlain holds third edition of Bee University at UNESCO headquarters in Paris
To mark the International Day for Biodiversity in May 2019, Guerlain held the third edition of its Bee University program, part of UNESCO s Man and the Biosphere conferences (MAB). Since 2017, the Bee University has brought the world s top specialists together to discuss the reasons for and consequences of the disappearance of bees and to share the most innovative ways of stemming the crisis.
Parfums Givenchy
