Hennessy confirmed its solid momentum in its key markets: the United States, China and travel retail. Organic revenue growth was 7%, with sales volumes up 6%. The Maison crossed the threshold of 8 million cases and continued to extend its lead in emerging markets (Africa and the Caribbean) thanks to the increase in its flagship V.S, V.S.O.P and X.O qualities. This solid performance added to its successful track record in recent years, in particular 2018, when Hennessy became the world s leading premium spirits brand by value, in addition to its longstanding title as the world leader in cognac. The Hennessy X.O The Seven Worlds marketing campaign directed by Ridley Scott was one of the luxury industry s most-watched digital campaigns, with more than 120 million views. This exposure had a halo effect on Hennessy s entire portfolio. The brand s constantly growing appeal was reflected in its higher position in Interbrand s ranking of the 100 best global

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Hennessy helps its grape suppliers shift to sustainable winegrowing

Hennessy is a sustainable winegrowing pioneer and in 2019 it introduced a program to help its grape suppliers adopt the same standards. The program aims to ensure all its suppliers have the Cognac environmental certification by 2025, and gradually transition to zero herbicides by 2028. Hennessy supports them by offering day-long training sessions on the Cognac sustainable winegrowing standard and by continuing its environmental audits. The Maison also provides information and communication on the subject. For example, some 1,000 partner suppliers attended the Technical Forum on Sustainable Winegrowing hosted at its Bataille property in May 2019.

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