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Peter de Bruijn on Innovation

in Inland Shipping

InnoWaTr Centre of Expertise

55

Inland shipping should work like a

Metro service .

Peter de Bruijn , Circle Line Logistics , has a clear proposition for inland shipping

in urban environments : „ Looking at IWT , it is still very much traditional business .

It should work like a Metro service . “

Within InnoWaTr , Circle Line Logistics aims to bring waste flows onto

waterways , using an innovative e - Pusher , a modular - designed pushboat . In

an interview , Peter outlined his ideas of what type of innovation IWT needs to

increase its competitiveness .

For Peter , IWT can benefit from an increase in digital awareness . The logistics

flexibility a modular - designed vessel offers is complemented by digital

platforms . His company uses digital twins to model supply chains , creating 

transparency for every partner

involved in a Freight Flow Coalition . This

encourages using new communication

techniques , such as Design Thinking ,

and involving valueable partners , such

as universities to garner innovative

ideas .

He assigns a crucial role to local

municipalities in particular in urban

environments to bridge long term

visions of the inhabitants with short term

expectations of IWT business partners

Listen to the full interview here :

https : / / circlelinelogistics . eu /

Lars Stemmler and Sabrina Wilms