Business Planning for IWT

bremenports asked Bachelor -

students of Jade University of Applied

Sciences in Elsfleth to develop

business cases both for long - distance

inland shipping and urban waterway

logistics .

Over one semester students , which

major in maritime management ,

played the role of innovative IWT -

investors to formulate and calculate

relevant business models . We

provided the students with sketchy

requirements only to maximise

creativity :

− Identify a potential transport

chain in one of the given market

segments that makes use of

inland shipping ;

− Quantify the business case using a

spreadsheet model ;

− Validate the business case with a

representative of the industry , and

− Documentthe caseusing aBMC .

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Lars Stemmler

The training put us into a

challenging real - life situation

to formulate , validate and

document a business case .

More importantly , the case

had to be justified to the

project sponsors

„

B Sc course module Maritime Project Study

course Maritimes Management summer term

2024 Jade Hochschule Elsfleth Germany

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Trainings produced ideas for urban and long - distance IWT