Why Business Models ?

InnoWaTr Centre of Expertise

92

A business model is a representation of your commercial endavour ,

identifying sources of revenue , intended customer base , products , and

details of financing . It models the interplay between future clients , available

resources and external factors in qualitative as well as quantitative terms .

A Business Model Canvas ( BMC ) helps you to structure the key elements of a

business plan in a formal way . This includes key input parameters such as

partners , resources and activities to be performed to create the value

proposition of your enterprise The BMC then describes how the output is

being brought to the customers in what form over what channels Finally it

translates the inputs and outputs into the language of business by modelling

the cost structure and revenue streams

Structuring business resources using a

BMC focuses on individual businesses . A

BMC might also facilitate setting up

freight flows , but a different , i . e . wider

perspective is required encompassing

a multitude of stakeholders along a

particular supply chain .

In InnoWaTr , in a collaborative

approach a freight flow is no longer

considered a combination of individual

business models , but a collective

business - cooperation model in itself .

What that means in terms of

stakeholder management and

coalition building we have discussed

above .

In a nutshell , it means organizing freight

flow stakeholders around their

common interests in terms of

environmental goals and profitability .

Research activities related to business

case strategy development define

implications of various applied

technologies and the solutions

adopted by all FFCs .

However , financial aspects are geared

around individual stakeholders , not

least for legal reasons of being

separate entities . For this , the project

partners gathered investment and

operational costs data ( CAPEX and

OPEX ) and evaluated the economic

feasibility of the individual freight flows .

Lars Stemmler

Business models link logistics and finance .

https www startplatz de startup wiki business model canvas

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