„

"

Frederik Adelmann is studying at the HFK Bremen . In this interview , he talks about his contribution

Waterways , an exhibition which is currently on display on MV “ Dauerwelle ” .

Mr . Adelmann , you are currently studying Integrated Design at the Bremen University of .

choose this program ?

Frederik Adelmann : I ' m currently in the ninth semester of my bachelor ' s degree . Integrated

course because it combines various design disciplines . There are courses in fashion , product , ,

communication design , as well as video and illustration . I find this diversity exciting . It gives

explore my own interests . Over the course of my studies , I specialized in communication

design . But I still find interdisciplinary approaches very exciting , including interface projects

Waterways exhibition .

This project is about inland waterway transport . Have you been able to relate to the topic ?

To be honest , I had little connection to it before . But I ' ve learned that this topic also becomes

when you delve into it . I found it interesting how large a role inland waterway transport

development , for example , and how large a role it could play as a more environmentally

to truck transport .

And how did you come up with your idea ?

My first design impulse was that the ships ' shape made them look like a line on a page .

think that the boat itself could carry a message . I then had a long list of ideas , including

statements like " I am 72 trucks . " But I didn ' t want to create a traditional marketing campaign .

" Flowing traffic " is actually a term from road traffic , which often doesn ' t apply there because .

would be more appropriate for inland waterway transport . The slogan is deliberately open ,

certain irony , is intended to create a connection between these two modes of transport

thought .

Did you also address the sustainability of inland navigation during the project ?

Yes , that was important to me . I didn ' t want to advertise an industry that currently runs .

ships become low - emission or electric in the future , that could be a sensible alternative . ,

on the design level and deliberately chose a more abstract statement .

Do you have a specific expectation of how your installation should work ?

I see this as a visual stimulus . I hope , of course , that it will make people curious and engage

topic . Maybe someone will pick it up , maybe not — that ' s hard to measure . I always find

projects develop a life of their own and suddenly appear in places you didn t expect

Has the project changed your view of logistics and transport

Yes definitely Previously I was more interested in supply chains from a consumer perspective

gained more insight and see the underlying realities of life and the effort that goes into

consume The discussion about sustainable transport routes is important My project aims

people to engage with this topic

Thanks for the conversation

-