Muriel Andurand on

Communication

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Lars Stemmler

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We spoke to Muriel Andurand , manager European Projects at CIRCOE , the

lead partner of the French FFC , on communication in general and

communication for IWT in particular .

Muriel , based in Paris , experiences road congestion in the city every day at

first hand . “ During the Olympics it got even worse ” , she admits before the

interview . “ The River Seine is already a prime waterway for inland shipping .

But it still has potential ” .

This potential CIRCOE and the other partners of the French FFC seek to

exploit . “ Across Europe , there are plenty of examples of how urban

waterways can be used to ease road congestion ” , she says . “ However , more

often than not it is not logistics that stops the show , but economics and a lack

of understanding amongst key stakeholders . ”

From her point of view , InnoWaTr not only showcases collaborative

approaches within freight flow coalitions , but also between the freight flow

coalition and stakeholders outside of its core . Muriel : “ How do we offer them

a communication path is key to a freight flow coalition ´ s success . ”

Within InnoWaTr , Muriel is responsible for the project ´ s communication

strategy plan . “ Communication ´ s objective is to convince stakeholders to

commit she explains However in times of constant availability of online

information attention is a scarce resource

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