Successful Business Models :

Promoting Drivers , Removing Barriers

DRIVERS

BARRIERS ( selected )

InnoWaTr Centre of Expertise

97

Regulation : Providing a

suitable regulatory

environment for urban

waterway logistics

Public

Private

Highlighting

congestion - free

sailingl

Researchers at Kühne School of Logistics ( KLU ) , an InnoWaTr partner , surveyed all eight FFCs for

drivers and barriers . We sorted them according to our five FFC buildings blocks . What stands

out for urban freight flows are – apart from costing challenges and technology availability –

issues concerning stakeholder interaction from lack of communication to outright resistance to

change You might say InnoWaTr did not succeed here but we are all humans

Long distance FFCs are held back by logistics and infrastructural issues that makes it harder for

shipper to commit themselves to IWT KLU s researchers point out that stakeholders can improve

on interaction and exchange

Stakeholders

Stakeholders :

What reads easily , can prove

challenging in practice . Freight

flow coalitions are a complex web

of private and public stakeholders

that either promote or hinder

modal shifts towards waterways .

Take public stakeholders first .

Smart regulation that address

congestion in urban areas can

promote IWT use . Here , municipal

governments are in the driver ´ s

seat .

Over longer distances , IWT as

congestion - free alternative to

other modes of transport can

prove invaluable driver of business

models , however , the caveat is

waterway infrastructure

availability .

Nevertheless , shippers ´

commitments to move freight by

water remain essential to build

successful business models both in

urban and inter regional freight

flow coalitions

Shippers ´

committment

to freight flows

Action Strategies

Technologies

Communication

Business Models

Creating

visibility of IWT -

freight flows

Reluctance of ( potential )

partners to change / to

commit

Lack of awareness of IWT

options

Higher transhipment costs

Jetty availability

Longer lead - times than other transport

modes

Availability of waterway infrastructure

Availability of suitable vessels

and skilled personnel .

Lack of specific infrastructures , eg for

hydrogen bunkering

Communication amongst

stakeholders ; reduction of

inforamation uncertainty .

Lack of logistics - related freight flow

data

Upfront investment needs

High shipping - specific operational

expenses