Why Business Models ?

A business model is a representation of your commercial endavour ,

identifying sources of revenue , intended customer base , products , and

details of financing . It models the interplay between future clients , available

resources and external factors in qualitative as well as quantitative terms .

A Business Model Canvas ( BMC ) helps you to structure the key elements of a

business plan in a formal way . This includes key input parameters such as

partners , resources and activities to be performed to create the value

proposition of your enterprise The BMC then describes how the output is

being brought to the customers in what form over what channels Finally it

translates the inputs and outputs into the language of business by modelling

the cost structure and revenue streams

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Lars Stemmler

Business models link logistics and finance .

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