Innovation Management

in the Context of FFCs

InnoWaTr Centre of Expertise

56

Just like the late economist

Schumpeter , who coined the idea of

„ creative destruction “ , Peter

encourages listening to new ideas ,

even if they come from vastly

different sectors . And he stresses the

need for cooperation , even better

collaboration .

We proved the latter in a survey of 35

industry professionals and researchers

for more details see next page

They confirmed that technological

advancement alone will not

transform inland shipping Innovation

is not a purely technology driven

process

It is people , and their interactions ,

that make the difference .

However , a wicked phenomenon

might stand in our way towards

successful innovation . The Prisoners ´

Dilemma , a decision paradox , shows

that inviduals acting in their own self -

interest do not produce optimal

outcomes . You , or your organisation ,

is most probably not alone swimming

against the current It is worthwhile to

look right and left for potential

partners facing similar problems

Perhaps you have experienced this : innovation is like swimming against the

current – if you stop , you drift back . Joseph A . Schumpeter , an Austrian

economics scholar , coined a handy phrase for this observation almost 90

years ago : „ creative destruction “ . It comes with a certain negative

connotation when he urges companies to constantly adapt to changing

market conditions .

In the context of inland shipping , Peter de Bruijn of Circle Line Logistics , a

purveyor of emissions - free urban waterway solutions , puts it positively : „ Inland

shipping should work like a metro service “ .

Lars Stemmler

„ Inland shipping

should work like

a Metro service “